Building trust and professional authority

  • 5 June 2023
    9:00 AM – 4:00 PM
  • The event has already taken place


in person

Personal Competencies

academic and non-academic employees of faculties, RMU and other university units


language of the event

A personal brand is essentially a reflection of established trust and professional authority. The training workshop strengthens the participants' ability to create a positive professional image, trust, and the ability to act convincingly in internal and external work environments. Completing the workshop gives participants the desired confidence and credibility in everyday situations. It also strengthens the ability to assert work interests.


  • creating and presenting your personal brand
  • fundamental pillars of persuasiveness and credibility
  • authentic, respectful, and effective communication
  • how to create a quality personal brand and what to look out for
  • the values of my brand
  • building commitment and mutual trust
  • communication typology


  • you will understand what creates trust and how to use it to create a personal brand
  • you will become aware of your own personality traits that shape your personal brand
  • you will build your own confidence, courage, and trust to create a great personal brand that makes me feel good
  • you will learn to act persuasively and use your personal brand as a tool for advocating change and creating influence
  • you will discover sources of energy and intrinsic motivation by motivating others to work with you, quite naturally
  • you will "grow" both personally and professionally


MUDr. Martin Kalenda, MBA

Senior consultant, coach, lecturer, managing director at Image Lab s.r.o.


For more than 25 years he has been associated with management development in many companies. He has experience in creating new strategies and bringing them to life. He has received the HREA – Human Resources Excellence Award. He is the author of the CX Therapy concept.

Image Lab s.r.o.

Practical information

During the workshop we will offer you coffee, tea, and small sweets. A lunch break is planned in the workshop programme. If you bring your own food, you can use the local fridge, microwave, and utensils.

Contact person


CERPEK training toom (room no. 328), Komenského náměstí 2, Brno.

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