After several years of experience in the professional forestry media, he joined the New Media Department of Czech Television. He was responsible for the digital part of projects such as StarDance or První republika. At SYMBIO, he led the social media team that prepared campaigns for Plzeňský Prazdroj and Sazka. He builds his training mainly on practice and interactive techniques. He works as a lecturer, moderator and consultant for Everesta and moderates on Czech Radio at weekends.