Building trust and professional authority

  • 24 March 2023
    9:00 AM – 4:00 PM



12 persons



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A personal brand is essentially a reflection of established trust and professional authority. The training workshop strengthens the participants' ability to create a positive professional image, trust, and the ability to act convincingly in internal and external work environments. Completing the workshop gives participants the desired confidence and credibility in everyday situations. It also strengthens the ability to assert work interests.


For whom the workshop is intended:

Academic and non-academic employees of faculties, university institutes, MU Rector's Office, and other economic centers.


  • you will understand what creates trust and how to use it to create a personal brand
  • you will become aware of your own personality traits that shape your personal brand
  • you will build your own confidence, courage, and trust to create a great personal brand that makes me feel good
  • you will learn to act persuasively and use your personal brand as a tool for advocating change and creating influence
  • you will discover sources of energy and intrinsic motivation by motivating others to work with you, quite naturally
  • you will "grow" both personally and professionally


  • creating and presenting your personal brand
  • fundamental pillars of persuasiveness and credibility
  • authentic, respectful, and effective communication
  • how to create a quality personal brand and what to look out for
  • the values of my brand
  • building commitment and mutual trust
  • communication typology


MUDr. Martin Kalenda, MBA

Senior consultant, coach, lecturer, managing director at Image Lab s.r.o.


For more than 25 years he has been associated with management development in many companies. He has experience in creating new strategies and bringing them to life. He has received the HREA – Human Resources Excellence Award. He is the author of the CX Therapy concept.

Image Lab s.r.o.


CERPEK, Komenského nám. 2, 3rd floor of the rear wing, room no. 328

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